Hello, I'm Joe
Idea → product
I thrive in transforming ideas and concepts into fully realised apps, websites and services.
Idea → product
I thrive in transforming ideas and concepts into fully realised apps, websites and services.
Idea → product
I thrive in transforming ideas and concepts into fully realised apps, websites and services.
End-to-end design
From research, workshopping, and ideation, to user experience, visual and interaction design. My high-fidelity prototypes enable realistic user testing and seamless developer collaboration, from start to finish.
End-to-end design
From research, workshopping, and ideation, to user experience, visual and interaction design. My high-fidelity prototypes enable realistic user testing and seamless developer collaboration, from start to finish.
End-to-end design
From research, workshopping, and ideation, to user experience, visual and interaction design. My high-fidelity prototypes enable realistic user testing and seamless developer collaboration, from start to finish.
End-to-end design
From research, workshopping, and ideation, to user experience, visual and interaction design. My high-fidelity prototypes enable realistic user testing and seamless developer collaboration, from start to finish.
10+ years experience
I have over a decade's experience working in cross functional teams and independently. I've successfully lead projects, consulted and mentored others, in tech, marketing and agencies.
10+ years experience
I have over a decade's experience working in cross functional teams and independently. I've successfully lead projects, consulted and mentored others, in tech, marketing and agencies.
10+ years experience
I have over a decade's experience working in cross functional teams and independently. I've successfully lead projects, consulted and mentored others, in tech, marketing and agencies.
10+ years experience
I have over a decade's experience working in cross functional teams and independently. I've successfully lead projects, consulted and mentored others, in tech, marketing and agencies.
Business success, happy users
I deliver intuitive and engaging user experiences that meet business goals and work for real people.
Business success, happy users
I deliver intuitive and engaging user experiences that meet business goals and work for real people.
Business success, happy users
I deliver intuitive and engaging user experiences that meet business goals and work for real people.
User Experience
User Experience
User Interface
User Interface
Information architecture
Information architecture
User research
User research
High fidelity prototyping
High fidelity prototyping
Wireframing
Wireframing
Design systems
Design systems
Interaction design
Interaction design
Animation
Animation
App design
App design
Responsive web design
Responsive web design
Web development
Web development
Branding design
Branding design
Visual design
Visual design
Design workshops, running and facilitation
Design workshops, running and facilitation
Problem solving
Problem solving
Engineer / developer collaboration
Engineer / developer collaboration
User flows
User flows
User journey mapping
User journey mapping
User Experience
User Experience
User Interface
User Interface
Information architecture
Information architecture
User research
User research
High fidelity prototyping
High fidelity prototyping
Wireframing
Wireframing
Design systems
Design systems
Interaction design
Interaction design
Animation
Animation
App design
App design
Responsive web design
Responsive web design
Web development
Web development
Branding design
Branding design
Visual design
Visual design
Design workshops, running and facilitation
Design workshops, running and facilitation
Problem solving
Problem solving
Engineer / developer collaboration
Engineer / developer collaboration
User flows
User flows
User journey mapping
User journey mapping
User Experience
User Experience
User Interface
User Interface
Information architecture
Information architecture
User research
User research
High fidelity prototyping
High fidelity prototyping
Wireframing
Wireframing
Design systems
Design systems
Interaction design
Interaction design
Animation
Animation
App design
App design
Responsive web design
Responsive web design
Web development
Web development
Branding design
Branding design
Visual design
Visual design
Design workshops, running and facilitation
Design workshops, running and facilitation
Problem solving
Problem solving
Engineer / developer collaboration
Engineer / developer collaboration
User flows
User flows
User journey mapping
User journey mapping
User Experience
User Experience
User Interface
User Interface
Information architecture
Information architecture
User research
User research
High fidelity prototyping
High fidelity prototyping
Wireframing
Wireframing
Design systems
Design systems
Interaction design
Interaction design
Animation
Animation
App design
App design
Responsive web design
Responsive web design
Web development
Web development
Branding design
Branding design
Visual design
Visual design
Design workshops, running and facilitation
Design workshops, running and facilitation
Problem solving
Problem solving
Engineer / developer collaboration
Engineer / developer collaboration
User flows
User flows
User journey mapping
User journey mapping
Figma
Figma
Framer
Framer
Webflow
Webflow
HMTL, CSS
HMTL, CSS
Zeplin
Zeplin
Spline
Spline
Rive
Rive
Sketch
Sketch
Adobe Photoshop, Illustrator, After Effects
Adobe Photoshop, Illustrator, After Effects
Figma
Figma
Framer
Framer
Webflow
Webflow
HMTL, CSS
HMTL, CSS
Zeplin
Zeplin
Spline
Spline
Rive
Rive
Sketch
Sketch
Adobe Photoshop, Illustrator, After Effects
Adobe Photoshop, Illustrator, After Effects
Figma
Figma
Framer
Framer
Webflow
Webflow
HMTL, CSS
HMTL, CSS
Zeplin
Zeplin
Spline
Spline
Rive
Rive
Sketch
Sketch
Adobe Photoshop, Illustrator, After Effects
Adobe Photoshop, Illustrator, After Effects
Figma
Figma
Framer
Framer
Webflow
Webflow
HMTL, CSS
HMTL, CSS
Zeplin
Zeplin
Spline
Spline
Rive
Rive
Sketch
Sketch
Adobe Photoshop, Illustrator, After Effects
Adobe Photoshop, Illustrator, After Effects
Recommendations
“
Joe is one of the best designers I’ve worked with. He’s played a pivotal role in the team’s success.
“
Always a joy to work with Joe. He's a massive asset to any product design team.
“
Joe is one of the best designers I’ve worked with. He’s played a pivotal role in the team’s success.
“
Always a joy to work with Joe. He's a massive asset to any product design team.
“
Joe is one of the best designers I’ve worked with. He’s played a pivotal role in the team’s success.
“
Always a joy to work with Joe. He's a massive asset to any product design team.
“
Joe is one of the best designers I’ve worked with. He’s played a pivotal role in the team’s success.
“
Always a joy to work with Joe. He's a massive asset to any product design team.
Roles
Digital product design and consultancy. Founded in 2024.
Digital product design and consultancy. Founded in 2024.
Digital product design and consultancy. Founded in 2024.
Digital product design and consultancy. Founded in 2024.
Consulting on product design of financial tech products and services.
Details subject to NDA. 2024 – Now.
Consulting on product design of financial tech products and services.
Details subject to NDA. 2024 – Now.
Consulting on product design of financial tech products and services.
Details subject to NDA. 2024 – Now.
Consulting on product design of financial tech products and services.
Details subject to NDA. 2024 – Now.
2021—2024
In the Innovation team I lead the design of new products and features, built to improve users' financial futures. Carrying out user research, design and high-fidelity prototyping, I collaborated with engineers, product owners and other areas of the business.
2021—2024
In the Innovation team I lead the design of new products and features, built to improve users' financial futures. Carrying out user research, design and high-fidelity prototyping, I collaborated with engineers, product owners and other areas of the business.
2021—2024
In the Innovation team I lead the design of new products and features, built to improve users' financial futures. Carrying out user research, design and high-fidelity prototyping, I collaborated with engineers, product owners and other areas of the business.
2021—2024
In the Innovation team I lead the design of new products and features, built to improve users' financial futures. Carrying out user research, design and high-fidelity prototyping, I collaborated with engineers, product owners and other areas of the business.
2018—2023
Advising on the design of Trulience’s interactive digital avatars.
2018—2023
Advising on the design of Trulience’s interactive digital avatars.
2018—2023
Advising on the design of Trulience’s interactive digital avatars.
2018—2023
Advising on the design of Trulience’s interactive digital avatars.
2018—2021
Working on innovative finance products. smartpension.co.uk / smart.co
2018—2021
Working on innovative finance products. smartpension.co.uk / smart.co
2018—2021
Working on innovative finance products. smartpension.co.uk / smart.co
2018—2021
Working on innovative finance products.
2016—2017
Digital Designer at PSONA Agency
2016—2017
Digital Designer at PSONA Agency
2016—2017
Digital Designer at PSONA Agency
2016—2017
Digital Designer at PSONA Agency
2014—2016
2014—2016
2014—2016
2014—2016
2013—2014
Graphic Designer at Guildford College Group
2013—2014
Graphic Designer at Guildford College Group
2013—2014
Graphic Designer at Guildford College Group
2013—2014
Graphic Designer at Guildford College Group
Life
I'm a (Lead) product designer, living in sunny
Brighton
Walking on the beach with my wife and our dog is how I spend a lot of time when not drawing rectangles.
The rest of my time is taken up with tennis, art, videogames, listening to and going to see all kinds of live music.
